PROVO, Utah, June 4, 2008 /PRNewswire-FirstCall via COMTEX/ -- Nu Skin Enterprises, Inc. (NUS) launched its newest skin care treatments and nutritional products to top business leaders in key Asian regions with nearly 20,000 independent Nu Skin distributors attending sell-out conventions in Tokyo and Hong Kong. In addition to the new products, the company introduced its new business initiatives, global brand positioning and refreshed corporate identity.

"Both conventions featured new products and sales training to help our distributors to be successful and clearly demonstrate their difference," said Truman Hunt, president and chief executive officer. "We focus a tremendous amount of energy in recognizing our distributors for their achievements and making these events extraordinary experiences for them."

Japan Convention
Distributors throughout Japan traveled to Tokyo's Yokohama Arena in anticipation of the company's 15th Anniversary event, May 30-31. Nu Skin Enterprises introduced several key products to the market, including Pharmanex(R) Lifepak(R) nano daily vitamin supplement, Nu Skin(R) Tru Face(TM) Essence Plus skin serum and the Galvanic Spa(R) System II EX.
"The Japan management team hosted an impressive convention for distributors," commented Hunt. "The new products and brand initiatives provide good ammunition for Japanese distributors to further develop their business and successfully differentiate Nu Skin's people, product, culture and opportunity in the market."

Greater China and Southeast Asia Convention
Earlier in the month, more than 8,000 attended the Greater China and Southeast Asia Regional Convention, May 14-16 at the AsiaWorld Expo in Hong Kong. Distributors were enthusiastic about the launch of key products, including the popular Galvanic Spa(R) System II EX home spa system.

"A major highlight of the convention was the generosity of distributors who helped those affected by the Sichuan earthquake in Mainland China," said Hunt. "Convention participants responded to the tragedy by spontaneously organizing a donation campaign. Distributors and employees raised more than $500,000 in cash. The corporation and the Nu Skin Force for Good Foundation also contributed cash and food valued at more than $900,000 with the total one day contribution reaching approximately $1.43 million."

Since the devastating earthquake in China's Sichuan province, Nu Skin and its distributors from around the world have teamed up to donate more than 3.6 million meals, valued at more than $2.5 million, to feed earthquake victims in China through the company's Nourish the Children initiative. Since the inception of the initiative in 2002, Nu Skin distributors and employees have provided more than 120 million meals to starving or malnourished children and families around the world.

The Company
Nu Skin Enterprises, Inc. is a global direct selling company operating in 47 markets throughout Asia, the Americas and Europe. The company markets premium-quality personal care products under the Nu Skin(R) brand, science-based nutritional supplements under the Pharmanex(R) brand, and technology-based products and services under the Big Planet(R) brand. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol "NUS."

Nu Skin Enterprises' press releases are available online at http://www.nuskinenterprises.com.

Please note: This press release contains forward-looking statements that represent the company's current expectations and beliefs which involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to, the risk that the new products and initiatives fail to generate interest among interest among distributors, and risks that such initiatives may not contribute to revenue growth or increases in customers or distributors. The forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission, including the company's most recent Form 10-K and Forms 10-Q. The forward-looking statements set forth the company's beliefs as of the date of this release, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change.