Consumers must navigate tricky turf when it comes to natural and organic personal care. Even the savviest label-readers can have a difficult time understanding which ingredients are truly natural, which are organic, which are sustainably sourced and so on. Plus, the product attributes that matter most to one consumer might differ entirely from those that appeal to another. This is where third-party personal care certifications can be a huge help—for your shoppers, yes, but also for you.
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