New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

6 brands selling satiety (even if they don’t know it)

Protein and fiber (especially whole grains) have strong satiety benefits, making both ingredients popular in weight management positioning. Brands understand that a product’s satiety effect requires some explanation to the consumer. So you have to think of a different way of communicating. For example, 100 calories per serving is the new benchmark for weight issues. Here's a cool half-dozen examples of what brands are doing to promote satiety benefits. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.