NutriFusion®, a provider of natural nutrition and phytonutrient products for food manufacturers, announced an agreement with Beyond Meat®, a leading developer of plant-based products that replicate the texture and taste of meat.
Beyond Meat is incorporating NutriFusion’s whole, organic, non-GMO, nutrient-rich food ingredient, GrandFusion® vegetable blend, into its Beast Burgers™ and Beastly Sliders™ food products. It was chosen for its ability to help Beyond Meat achieve its nutritional goals with ingredients coming only from natural sources. Beyond Meat’s Beast Burgers and Beastly Sliders are both 100 percent plant based and incorporate all the protein and iron of beef packed with antioxidants, ALA omegas, calcium, vitamins B6 and B12 and potassium. The Beast line is 100 percent gluten-free, soy-free, and made without GMO ingredients.
NutriFusion’s farm-to-table philosophy allows the company to make rich whole-food nutritional blends from fresh fruits and vegetables void of any synthetic additives, excipients or preservatives. GrandFusion allows food processors to add natural nutrients to a wide variety of finished food products. It is an all-natural, patented blend of fruits and/or vegetables that can significantly increase the nutritional profile of food, beverage and supplement products. Rich in antioxidants and an excellent source of vitamins A, C, D, E, B1 and B2, GrandFusion supplies the complex nutrients and phytonutrients from fresh fruits and vegetables and adds the nutrients from as much as two servings of vegetables to every food product, without affecting taste or functionality of foods.
“Beyond Meat is a very progressive food company that matches our goal to address a marketplace that continues to evolve toward more educated consumers who care what ingredient go into the food they eat and are demanding healthier options while still looking for the convenience factor,” said William Grand, founder and CEO of NutriFusion. “Beyond Meat has created two amazing products that will appeal to a wide range of consumers because of the outstanding nutritional benefits as well as the taste, which sends a clear signal to consumers that they are not buying just another veggie burger.”
Beyond Meat is a privately held company with high-profile investors that share the company’s passion and drive for changing the way the world gets its protein. Investors include, Bill Gates, Twitter co-founders Biz Stone and Evan Williams, investment firm Kleiner-Perkins Caufield & Byers, Seth Goldman, the founder of Honest Tea, and the Humane Society of the United States, among others. Beyond Meat’s Beast Burgers, Beastly Sliders and other all natural food products are sold in national retail grocers.
“We are building ‘The Future of Protein’ and the Beast Burger and Beastly Sliders are significant steps in that direction,” said Ethan Brown, cofounder and CEO of Beyond Meat. “NutriFusion made it possible to meet our nutritional goals without using synthetic ingredients, which is a benefit that consumers value.”
Currently North America is the largest market serviced by NutriFusion, and an established distribution pipeline extends to Australia and New Zealand. NutriFusion’s four key sales markets include the food, beverage, nutritional supplement and pet food/treats industries.