Frutarom’s Innovation Scored a Hit In Go-Less(TM) For Natural Bladder Control In Raspberry Flavored Chocolates

North Bergen, New Jersey, November 13, 2007 — When visitors stopped by Frutarom’s Booth 16048 at SupplySide West, they took pleasure in delicious chocolates with raspberry flavors, enhanced by Go-Less™, Frutarom’s proprietary ingredient blend that supports bladder control.

On hand at the booth was Michael Faber, Health Business Unit Manager, Frutarom USA Inc. and Frutarom sales, marketing and technical professionals, who explained that Go-Less combines Frutarom’s EFLA® 940 special pumpkin seed extract with SoyLife® soy germ isoflavone extract.

“While pumpkin has an established legacy as a natural remedy for urinary problems, Go-Less is the first clinically proven ingredient to target both the symptoms and causes of incontinence and overactive bladder,” said Mr. Faber. He added that details about pre-clinical in vivo research and other studies are available from Frutarom.

Frutarom is supporting this ingredient through, which is directed to the 25 million Americans who suffer from some degree of bladder weakness. “We’ve created this website to create awareness and educate consumers about the beneficial properties of the ingredient. We’re driving sales of our customers’ products by communicating where consumers can purchase products that feature Go-Less as a key ingredient.

“We’re leading the industry in helping food and beverage manufacturers create products that are both healthy and tasty through the synergy of the experience and insights of the technical and marketing people who comprise Frutarom’s Health Division and our Flavor Division, and have a dedicated passion to provide consumers with the benefits they are looking for.”

For more information, please feel free to contact Frutarom at 952-920-7700, or call Maria Garvey, Delfino Marketing, at 914-747-1400 or via e-mail at [email protected]

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Established in 1933, the Frutarom Group is a rapidly growing global flavor and fine ingredients company. Frutarom develops, manufactures and markets an extensive variety of high quality flavors and natural fine ingredients for customers in the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, food additive, and cosmetic industries. Frutarom's 15,000 products are sold to more than 5,000 customers in 120 countries around the world. The Frutarom Group has 1,200 employees worldwide and manufacturing facilities in Europe, North America, Israel and Asia.
Frutarom operates through two divisions:

- Flavors Division, which develops, produces and markets flavor compounds and food systems.

- Fine Ingredients Division, which develops, produces and markets natural flavor extracts, functional food ingredients, natural pharmaceutical/nutraceutical extracts, specialty essential oils, citrus products and aroma chemicals.

Frutarom provides tasty and healthy solutions to its customers fulfilling our vision: To be the Preferred Partner for Tasty and Healthy Success.

Since 1993, Frutarom has successfully implemented a rapid growth strategy that combines organic growth at above-industry levels with strategic acquisitions of synergistic companies.
Frutarom Industries Ltd. is a public company whose stock is listed on the Tel Aviv and London Stock Exchanges. As of January 1, 2003 Frutarom has been included in the Tel Aviv 100 Index.
For further information, visit our website:

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