Garden Protein International Inc., the maker of gardein, the plant-based complete protein brand currently sold in over 20,000 stores in North America—is proud to announce the addition of three gluten-free products to their broad portfolio: beefless ground, veggie burger and black bean burger. For meat and veggie-lovers alike, these tasty, gluten-free meatless wonders are made with non-GMO soy, pea proteins and veggies.
With 84 percent less fat than regular ground beef and a real, meat-like texture, gardein beefless ground is a healthy and easy way to make tacos, chili, meatballs, sloppy joes and shepherd's pie. Or use it crumbled up in pasta sauce or on top of nachos. It is an excellent source of protein and a good source of iron and fiber. Gardein beefless ground is now available across the United States.
A great-tasting combination of veggies makes the gardein veggie burger an excellent source of vitamin A and a good source of fiber. The gardein black bean burger is an excellent source of fiber. Deliciously versatile, these products are perfect as burgers or used in wraps and burritos. Gardein veggie burgers and black bean burgers hit the frozen food section in stores throughout the United States in April 2014.
Meat consumption has been on a steady decline in the U.S. for nearly a decade, with per capita consumption projected to decline 4.8 percent in 2014. Over one-third of Americans eat meat alternatives for a variety of reasons, including concerns over their health, food sustainability and food safety. Consumers are also seeking gluten-free options, a market that has reached $4.2 billion in sales, with a projected increase to $6.6 billion by 2017. While there is an increase in individuals with gluten allergies, over 30 percent of adults are cutting back or avoiding gluten for health benefits as opposed to medical necessity. According to The NPD Group/Dieting Monitor (52-week data ending Jan. 30, 2013), there are perceived health benefits to not eating gluten.
"We are excited to introduce these delicious, gluten-free beefless products," said Yves Potvin, founder of gardein. "At gardein, we take great pride in offering a variety of great tasting, meatless foods. As so many consumers move to a gluten-free lifestyle, it was a natural next step to develop these products and fulfill an important market need. The taste, texture, versatility and health benefits of all three are unparalleled in the marketplace."
In addition to these gluten-free products, gardein continues to develop new protein innovations, providing more options for consumers to meet changing diets and market need. Additional products can be expected to launch in 2014, further expanding the robust gardein line of delicious, convenient and versatile protein options.