Inventure Foods debuts vitamin-enhanced whole fruit

Inventure Foods debuts vitamin-enhanced whole fruit

Naturally enriched with whole-food ingredients, Fruit PLUS Vitamins offers more than 100 percent daily value of six key vitamins. 

Inventure Foods Inc. (NASDAQ: SNAK), advances the frozen fruit category with the introduction of Rader Farms® Fruit PLUS Vitamins™, the first-ever fortified whole frozen fruit product. Using proprietary technology and topical nutrients sourced from whole fruits and vegetables, Fruit PLUS Vitamins builds on naturally-occurring vitamins found within whole strawberries, blueberries and blackberries and boosts the nutrition level with five additional vitamins, including B1, B6, D, E and K. 

Available in Strawberries & Blueberries and Mixed Berry Blend (featuring strawberries, blueberries and blackberries), the Fruit PLUS Vitamins line is currently available in grocery store freezers in select markets with a suggested retail price of $7.99 per 21-ounce package. 

While a one-cup serving of traditional mixed strawberries and blueberries may provide 65 percent of the daily recommended value (DV) of vitamin C and 2 percent DV of vitamin A, a single one-cup serving of Fruit PLUS Vitamins offers the following:

  • Vitamin A = 125 percent DV
  • Vitamin B1 = 145 percent DV
  • Vitamin B6 = 145 percent DV
  • Vitamin C =  250 percent DV
  • Vitamin D =  175 percent DV
  • Vitamin E = 105 percent DV
  • Vitamin K = 50 percent DV 


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