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Natural Products Expo Asia 2009 Receives U.S. Department of Commerce Certification

Natural Products Expo Asia ( trade show, produced by New Hope Natural Media, a division of Penton Media, Inc., has been granted by the U.S. Department of Commerce a Trade Fair Certification, allowing U.S. natural, organic, and nutrition product manufacturers a venue to establish or expand outreach to international buyers and create strategic partners across Asia. The upcoming Natural Products Expo Asia event will be held August 27-29, 2009 at the Hong Kong Convention and Exhibition Center.

The Trade Fair Certification Program assists American companies in connecting with international business partners in the world’s leading marketplaces. Commercial staff from the U.S. Consulate in Hong Kong will be present at the show to assist participating U.S. firms with their export needs and to help generate leads and facilitate contacts between U.S. exhibitors and trade visitors from throughout the greater Asia/Pacific region.

The endorsement demonstrates recognition from the U.S. Department of Commerce on the capability and experience of Natural Products Expo Asia to create a first-rate event that meets the export objectives of U.S. companies. Since the shows debut, the U.S. pavilion has always been the largest country pavilion at Expo Asia and in 2009 is expected to feature natural and organic products from up to 50 exhibitors.

In addition to the U.S. Department of Commerce, Natural Products Expo Asia has received recognition and support from the following industry associations:

• China Healthy-product Quality Association Committee
• Herbs & Herbals Export Promotion Association of India
• Hong Kong Organic Farming Association
• Hong Kong Organic Resource Centre
• Korea Health Supplement Association
• Organic Federation of Australia (OFA)
• Organic Food Development Centre (OFDC), State Environmental Protection Administration, China
• Taiwan Natural & Organic Association

For more information about U.S. commercial service at the event, please contact [email protected]. For details about Natural Products Expo Asia, contact Mr. Terry Choi, sales manager, New Hope Natural Media at +852.3402.5013; email: [email protected].

Natural Products Expo Asia ( is the premier sourcing trade show for Asia’s natural, organic and healthy products industry. Executives and buyers assemble to find the newest products, information and education for maximizing business opportunities throughout the Asia Pacific region.

Penton’s New Hope Natural Media ( division is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors.

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