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Puree And Simple

Ocean Spray’s Ingredient Technology Group is introducing a cranberry purée to meet growing demand for 100 percent fruit ingredients. A highly versatile product, the purée has been developed to combine manufacturers’ needs with consumer preference for healthy options, including fruit smoothies.

The purée delivers all the health benefits of the cranberry in a form suited to a wide range of applications, such as dairy, bakery and beverages. Yoghurts and ice-creams can benefit from the attractive colour, rich texture and added fibre of the purée, which boosts shelf-appeal of baked goods. Thanks to the cranberry’s high acidity profile and low sugar content, it blends well with other fruits, giving good results in smoothies and nectars.

The distinct tart flavor of the cranberry equally lends itself to savoury products – relishes, marinades and salad dressings are a simple yet effective way to innovative with existing recipes, adding a modern twist to traditional favourites.

“What’s striking about this product from the consumer point of view is its vibrant red colour and rich texture”, Kristen Girard, principal food scientist at Ocean Spray’s Ingredient Technology Group comments. “This colour is maintained throughout processing. As a glaze or filling, the formulation provides cakes and pastries with fruity appeal and the purée’s gelling properties make it perfect for fruit preparations. The new purée is so versatile that manufacturers can really use their imagination when it comes to developing new recipes, both savoury and sweet.”

The 100 percent fruit puree is available to sample at booth E032, where Ocean Spray staff will be available to provide more information.
Editor’s note:
Ocean Spray ITG is part of Ocean Spray. Ocean Spray in the US currently ranks as one of the top 50 food and beverage companies. In Europe, combined sales of branded products and ITG ingredients have topped $100 million. Ocean Spray ITG offers an extensive portfolio of fruit ingredients including sweetened dried cranberries, BerryFusions® Fruits, cranberry powders and purée – all available year round.

For further information on how cranberries can be used in your products, please contact: J.O.Sims Ltd, Pudding Lane, Pinchbeck, Spalding, Lincs, PE11 3TJ, UK
Tel: +44 (0)1775 842100 Fax: +44 (0)1775 842101
Email: [email protected] or visit: and

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