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GoodBelly unveils packaging refresh at Expo West

GoodBelly unveils packaging refresh at Expo West
Specially designed badges bring focus to key product attributes including nutritional benefits like non-GMO, dairy-free, soy-free, vegan and kosher certifications.

GoodBelly, a line of delicious probiotic drinks designed to naturally renew your digestive health, has unveiled vibrant new packaging for its complete line of products: By The Glass Multi-Serving Cartons, PlusShot, SuperShot and StraightShot. The updated packaging features new product names and highlights each flavor’s juicy ingredients with colorful illustrations and animated graphics atop a bold black background. In addition, specially designed badges bring focus to key product attributes, including nutritional benefits like non-GMO, dairy-free, soy-free, vegan and kosher certifications. The new packaging designs will make their debut at Natural Products Expo West, March 6 to 8, at GoodBelly’s booth, #4173.

“We believe that what you eat and drink has a direct impact on your overall health, which is why we’re committed to creating functional beverages in exciting flavors that are easy to drink and absolutely delicious,” said Alan Murray, CEO of GoodBelly. “Our new packaging makeover reflects our brand’s playful energy while bringing the real ingredients and spirited flavor profiles to light, right on the front of the packaging. Expo West is the perfect place to debut GoodBelly’s exciting new updates and we can’t wait to share.”

The refresh brings the fun and feel-good nature of the brand to life through games and giveaways showcased right on the package. A reinvented version of GoodBelly’s iconic smiley face, featured as a cut-out on the side of each 32 oz. carton, encourages social participation via Instagram, Facebook and Twitter, using hashtag #GoodBellyRewards. The new look also extends to the GoodBelly website,, which features the redesign and introduces the new 12 Day Belly Reboot.

Made with the well-researched probiotic strain, Lactobacillus plantarum 299v (LP299V®), GoodBelly supports digestive health when consumed daily. Unlike many other live and active cultures, LP299V survives passage beyond the stomach’s acidic environment in order to support the rest of the digestive system, and ultimately overall health. GoodBelly offers multi-serving quarts and single-serving shots to satisfy every taste and dietary need, available in delicious flavors like Blueberry Acai, Mango, Pomegranate Blackberry and Strawberry. Each serving of GoodBelly packs 20 to 50 billion live and active probiotic cultures to promote healthy digestive and immune systems, as 70 percent of the body’s immune system resides in the digestive tract.

The rebranded packaging will hit store shelves starting early 2015 on all GoodBelly probiotic drinks, which consumers can find under new names: PlusShot (formerly GoodBelly+), SuperShot (formerly BigShot50), By The Glass Multi-Serving Cartons (Quarts) and existing StraightShot. Samples and more information on all GoodBelly products will be available at the GoodBelly booth at Natural Products Expo West 2015. GoodBelly products can be found in the refrigerated section of grocery, natural and specialty retailers nationwide, including Whole Foods Market, Safeway, Kroger, Sprouts Farmers Market, The Fresh Market, Hannaford and more.


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