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Industry signposts: hints of things to come

Soft-drink eulogy
"It's a sea change, and it's irreversible."

—?Tom Pirko, beverage-industry consultant, on America's shrinking carbonated soft-drinks market, which recorded its first-ever declines in 2005 and 2006.

CANADA'S reg future
Canadian Prime Minister Stephen Harper recently disclosed radical plans to improve the safety of that country's imported and exported foods, saying Canada had fallen behind when it came to regulation. New government powers will include the ability to issue mandatory product recalls. At the same time, the European Food Standards Authority called for a farm-to-fork regulatory approach in combating the continuing high prevalence of infectious diseases transmissible from animals to humans.


GoING nano …
"I see an emerging momentum to help educate consumers about the use of nanotechnology in food and beverage applications. We'll start seeing more media coverage of nanotechnology. Activist groups will begin their scrutiny of this new and promising technology, but their spin will be negative. And more food companies will dip their finger in the nanotech pool by exploring future possibilities."

—?Bob Messenger, editor of the online newsletter, "The Morning Cup"

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