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Ingredient industry signposts: hints of things to come

Here comes co-Q10
According to Tom Schrier, US national sales manager at leading co-Q10 supplier, Kaneka, there will be mainstream beverage applications on the US market by the first quarter of next year.

Sluggish on stevia
"The FDA is 20 years behind the science with stevia, and knows it. They're just waiting for the right kind of application, and ?Cargill and Coca Cola appear to have lodged just such an application. But it may be two years before GRAS approval is forthcoming."

— Prominent food lawyer overheard at Natural Products Expo East

Just say no to sweets
In October, East Syracuse-Minoa (New York) schools joined other districts across the US in prohibiting outright sweet desserts in classroom celebrations, such as Halloween and birthdays. The policy, meant to help combat the epidemic of childhood obesity, encourages replacement by cereal bars, fruits and other healthier foods.

A weighty word, indeed
The Denver Post reported that the mother of a student complained when the school district sent home a student health report listing the student's height, weight and body mass index, and marked her status as 'overweight.' The mother feared the child's self-esteem would be harmed by reading that word.

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