KeVita launches Cleansing Probiotic Tonics

KeVita launches Cleansing Probiotic Tonics

New tonics feature significant doses of functional ingredients known to promote cleansing, including kale, red beet, turmeric, ginger and cinnamon.

KeVita Sparkling Probiotic Drinks, one of the fastest growing brands in the functional beverage category, is deepening its bench of delicious, revitalizing drink offerings. Launching via an exclusive partnership with Whole Foods Market in more than 300 Whole Foods Market stores this month, KeVita Cleansing Probiotic Tonics will offer restorative benefits and feature significant doses of functional ingredients known to promote cleansing, including kale, red beet, turmeric, ginger and cinnamon. Each bottle also includes KeVita’s signature blend of four probiotic strains (4 billion CFUs) and 100 percent of the recommended daily intake of vitamin C.

“Tonics have long been used as agents to restore energy and good health,” said KeVita CEO and cofounder Bill Moses. “We’ve taken the ancient tonic principles and applied modern expertise and great flavors. This Tonics line offers cleansing function in a bottle that consumers can enjoy and savor.”

The foundation of KeVita’s Cleansing Probiotic Tonic line is a high dose of apple cider vinegar (30 grams). “Fermented and vinegar-based drinks are on the rise, so we wanted to provide consumers with a bold, powerful taste that is highly functional but distinctly different from the light and refreshing taste of KeVita’s Sparkling Probiotic Drinks,” said Moses.

“More and more consumers are practicing self-managed wellness by eating and drinking their way to a better state of health,” said KeVita Marketing Vice President Bill Lange. “We are thrilled people are becoming more savvy about brand attributes and ingredients. KeVita Cleansing Probiotic Tonics were developed to meet the most discerning standards of both function and taste.”

The KeVita Cleansing Probiotic Tonic line, which will launch with four initial flavors—Kale Lemon, Red Beet, Turmeric Ginger and Cinnamon—joins KeVita’s original Sparkling Probiotic Drink line and the recently launched line of KeVita Master Brew Kombuchas. All KeVita beverages include product attributes that consumers have come to expect, including low calorie, USDA Organic, gluten-free, non-GMO Project Verified and vegan.

“Our shoppers have long looked to Whole Foods Market as the go-to source for the latest, highest quality products that support health and wellness, and that’s in large part thanks to brands like KeVita,” said Matt Jimenez, Global Grocery Buyer for Whole Foods Market and internal point person for the development and launch of the Tonics line. “They are a true innovator and leader in the industry and we’re excited to offer their new line of Cleansing Probiotic Tonics exclusively in our stores.” 

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