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New freeze pops feature Wellmune WGP, prebiotics

New freeze pops feature Wellmune WGP, prebiotics
Fruit-flavored pops launching at Healthy Beverage Expo combine the immune health benefits of Wellmune with prebiotic dietary fiber.

Wellmune WGP®, the natural immune boosting ingredient for foods, beverages and supplements, is now available along with a prebiotic in a functional freezer pop. The fruit-flavored Prebiotic Freeze Pops with Immune Support combine the systemic immune health benefits of Wellmune with the digestive health benefits of prebiotic dietary fiber.

The shelf-stable pops, which are launching at the Healthy Beverage Expo in Las Vegas June 7 to 9, booth #937, will also be available for sampling at the Biothera booth #1333 at the IFT Annual Meeting and Food Expo in Chicago. They are made by Fun Treats Inc. of Cleveland, Tenn.

Immune support already ranks among consumers as the third most sought-after functional benefit, according to a survey published last year in the Archives of Internal Medicine. Interest in prebiotics is rapidly going mainstream as awareness grows for their vital role in nourishing probiotic activity in the gut.

“Prebiotic Freeze Pops with Immune Support are a functional treat that everyone in the family can enjoy right out of the freezer,” said John Allman, general manager of Fun Treats Inc. “Consumers will now have the option to choose a freezer pop that is not only refreshing but has the added benefit of helping to maintain their health.” Allman added that there are plans to expand and include a beverage with Wellmune as well.

“These Freeze Pops add some ‘fun’ to the functional benefits of Wellmune,” said Richard G. Mueller, CEO of Biothera. “They’re an innovative application for delivering Wellmune’s everyday immune support. They also align with the trend to bundle functional ingredients, making it easier than ever and convenient for people to maintain their health.”

Suggested serving size is one ice pop daily for small children, two daily for older children and three per day for adults. The pops are available in packages of eight 3 oz. pops in assorted flavors. They are expected to have a suggested retail price in the range of $2.00 to $2.50. Prebiotic Freeze Pops with Immune Support are available for distribution throughout the United States, Canada and Mexico.



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