New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Soylent, the nutrient-dense protein powder, is now even easier to drink

Soylent 2.0: Use Less. Do More. from Soylent on Vimeo.

The Silicon Valley set can finally have its Soylent, and drink it (really quickly), too.

The maker of the nutritionally complete protein powder, which reviewers have colorfully described as tasting "vaguely bread-y," "remarkably tasteless" and "inoffensive and dull," recently announced it will offer Soylent in ready-to-drink bottles that have an unrefrigerated shelf life of one year. Dubbed Soylent 2.0, this off-white formulation is now vegan, and sources half of its fat energy from algae.

“Soylent 2.0 is just the beginning of our continued expansion as we endeavor to improve the capability and efficiency of our industry through research and development, toward a future where food is abundant and its production is transparent," said Soylent co-founder and CEO Rob Rhinehart in a statement. 

Rather than align Soylent 2.0 with its cheeky cinematic namesake, the brand created this beautifully shot, entertaining video with the tagline "Use Less. Do More." It's an apt message to those both intent on optimizing productivity (ahem, workaholic coders), and to sustainably minded consumers seeking nutrient-dense food with a minimal footprint (uh, and minimal taste). "Soylent 2.0 makes complete nutrition accessible to all, allowing one to worry less, buy less, waste less and use less – while doing more with the time and energy saved," the company announcement concluded. 

Note: Like its powdered predecessor, Soylent 2.0 is still only available via online.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.