Setria(R) Glutathione introduced in GNC’s New Line

GNC’s New Line of Effervescent Products Provides Consumers with much more than everyday vitamin C.

(New York, NY) February 28, 2008 – Kyowa Hakko, supplier of Setria® brand Glutathione, has announced that GNC has included Setria brand Glutathione in their all-new line of Effervescent Triple C™ 1000, available in Orange and Raspberry flavors.

These new supplements are co-branded with Kyowa Hakko’s Setria® brand Glutathione and the logo is prominently featured on the packaging.

GNC Effervescent Triple C™ 1000 is much more than vitamin C alone. It is a great-tasting effervescent formula featuring 1,000mg vitamin C, B-vitamins and Setria® Glutathione to:

• Support energy production and antioxidant defense*
• Provide all day immune protection*
• Recycles vitamin C in the body*

Setria® Glutathione is a tripeptide composed of glutamic acid, cysteine and glycine. Setria is a natural ingredient manufactured in Japan, using proprietary fermentation process. It is the most basic and abundant antioxidant within the body system and is present at high concentrations in almost all cells of the body. Studies have shown that glutathione levels decrease with age and are especially low in the morning. Glutathione promotes immune function and assist with recycling of vitamin C within the body.* Glutathione also supports healthy liver function and gastrointestinal health.*
Mark Butera, GNC vitamins brand director said, “Triple C™ 1000 delivers important nutrients in a great tasting effervescent form. We are pleased to be partnering with Kyowa Hakko to deliver important new benefits to our consumers.”
Charlie Kotani president of Kyowa Hakko USA, said, “Setria Glutathione is an important ingredient and offers consumers many benefits for optimal health and well being. Kyowa Hakko is excited to partner with a premium supplement brand such as GNC and we look forward to future collaborations.”

Setria Glutathione is one of Kyowa Hakko’s premium branded ingredients and research is currently being conduced on Glutathione with the Department of Medicine at Emory University.

About Kyowa Hakko
Kyowa Hakko offers manufacturers and formulators one of the industry's most extensive lines of over 50 amino acids and related compounds, including D-Amino acids and branched-chain amino acids, as well as nucleic acids, bio-products and fine chemicals. Kyowa Hakko also offers an array of branded ingredients including Cognizin® Citicoline, Kyowa CoQ10®, Lumistor®

L-Hydroxyproline, Resilen™ Hyaluronic Acid and Setria® Glutathione. For more information on Kyowa Hakko and Setria® Glutathione please visit or email [email protected]

About GNC:
GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 4,800 retail locations throughout the United States (including more than 1,000 franchise and 1,290 Rite Aid store-within-a-store locations) and franchise operations in 46 international markets. The company – which is dedicated to helping consumers Live Well – also offers products and product information online at

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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