TORONTO, Apr 26, 2007 (BUSINESS WIRE) -- SunOpta Inc. (SunOpta or the Company) (STKL) (CA:SOY: news, chart, profile) today announced that the SunOpta Fruit Group has entered into an exclusive supply agreement with Zhejiang Yumberry Juice Co., Ltd. to market Yumberry juice concentrate initially in the United States and also in Canada after one year. The agreement excludes certain existing customers. Yumberry is a native Chinese fruit harvested organically from one-hundred year old trees in the valleys of Xiangu.
Yum, short for yummy derived from its native name Yang Mei, has been harvested in China for over 2,000 years for its healthy attributes. This deep red fruit is high in antioxidants and contains a wide range of vitamins, including vitamin C, thiamine, riboflavin and carotene.
Yumberry is used in diverse applications ranging from fruit juices to bakery applications, wines, cocktails and dairy products. Organic Yumberry juice has a sweet/tart balance that can either stand alone or be mixed with other juices or flavors. The harvested fruit is carefully selected, pressed, de-pectinized, filtered, concentrated and pasteurized before being shipped to North America. The juice is also available in single strength.
Joseph Stern, Executive Vice President of the SunOpta Fruit Group commented, "I am happy to announce the addition of this healthy new fruit to our expanding portfolio of organic fruit juices. Yumberry is one of those rare "good for you" healthy fruits that actually tastes great on its own or can be blended with other juices to add nutritional value and a unique rich flavor. We expect Yumberry to grow in popularity much like other high antioxidant fruits, such as acai and pomegranate, have in recent years."
Steve Bromley, President and Chief Executive Officer of SunOpta commented, "The addition of Yumberry to our continually growing line-up of globally sourced healthy food products complements our strategy of positioning the SunOpta Fruit Group as a leading supplier of frozen fruit and fruit ingredient solutions to the private label, food service and industrial markets."
About SunOpta Inc.
SunOpta Inc. is an operator of high-growth ethical businesses, focusing on integrated business models in the natural and organic food, supplements and health and beauty markets. The Company has three business units: the SunOpta Food Group, which specializes in sourcing, processing and distribution of natural and organic food products integrated from seed through packaged products; the Opta Minerals Group, a producer, distributor, and recycler of environmentally friendly industrial materials; and the SunOpta BioProcess Group (soon to become SunOpta BioProcess Inc.) which engineers and markets proprietary steam explosion technology systems for the pulp, bio-fuel and food processing industries. Each of these business units has proprietary products and services that give it a solid competitive advantage in its sector.
Certain statements included in this press release may constitute "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to references to business strategies, competitive strengths, goals, capital expenditure plans, business and operational growth plans and references to the future growth of the business. These forward looking statements are based on certain assumptions and analyses made by the Company in light of its experience and its interpretation of current conditions, historical trends and expected future developments as well as other factors that the Company believes are appropriate in the circumstance. However, whether actual results and developments will agree with expectations and predications of the Company is subject to many risks and uncertainties including, but not limited to; general economic, business or market risk conditions; competitive actions by other companies; changes in laws or regulations or policies of local governments, provinces and states as well as the governments of United States and Canada, many of which are beyond the control of the Company. Consequently all forward-looking statements made herein are qualified by these cautionary statements and there can be no assurance that the actual results or developments anticipated by the Company will be realized.