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Suntory Launches “DISSIDIA FINAL FANTASY POTION” Nutritional Carbonated Drink in Collaboration with Square Enix

Suntory Ltd. will launch “DISSIDIA™ FINAL FANTASY® POTION®” Cosmos and Chaos (JPY 191/350 ml) nationwide on 9 December 2008. In order to offer the fun of a real drink based on items found in video games, the company jointly developed a number of drinks in collaboration with Square Enix. The current product is the third in the series; the first being “FINAL FANTASY X II POTION”, and the second being “FINAL FANTASY VII POTION”. The new jointly developed potion is being launched under limited release in conjunction with the 20 year anniversary commemorative PlayStation Portable-only Dissidia Final Fantasy game. This carbonated beverage contains royal jelly, and will have package design featuring the main characters from the previous Final Fantasy series games. Marketing for the new product will be done through TV commercials, as well as advertising on public transport and websites.

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