vitaminwater moves into energy drinks

vitaminwater moves into energy drinks

Brand sashays into the energy category with vitaminwater energy, a lightly carbonated beverage featuring green coffee bean extract.

The vitaminwater® family is growing. The leader in the nutrient-enhanced water beverage category is sashaying into the energy category with vitaminwater energy™, a lightly-carbonated beverage that features a natural energy boost from green coffee bean extract.

Vitaminwater energy features natural flavors and sweeteners without added preservatives or sodium. It provides a great option for those who could benefit from a natural energy kick, like the “double-shifters,” the “all-night term paper writers”, and the “I-really-want-to-do-well-on-the-first-day-of-the-new-jobbers.”

“There is a large contingent of people that like the functionality of energy drinks, but are looking for one that is straightforward and simple—one that’s going to give them a kick from a source they can understand,” said Scott Hargrove, group marketing director, vitaminwater. “Vitaminwater energy has a clear-cut formula that gives people a natural energy boost so they can get the most out of their natural talents.”

Offered in a sleek 11.5 fl oz can, vitaminwater energy is available at convenience stores around the country in three flavors: strawberry-lime, berry-punch and orange-mango. A fourth flavor, raspberry-citrus, is available exclusively at 7-Eleven stores. The beverage is sweetened with a blend of cane sugar and stevia leaf extract, and contains 80 mg of caffeine (from green coffee bean extract) and 50 calories per can. Suggested retail price is $2.29.

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