Bottled water is one of those odd inventions of the past few decades; I think it was unheard of when I was a child, except for the distilled kind that you poured in the iron. Nowadays, plastic water bottles are everywhere ... and that's a problem for planet Earth. All those plastic bottles make a LOT of trash (or, best case, a lot of recycling). But, short of eliminating bottled water from store shelves entirely (which I doubt will happen anytime soon), some companies are taking leadership in making what difference they can -- and isn't that the first step in improving our planet's future? Icelandic Glacial Water, a bottled water producer, recently sent me the news that they have become the first "certified carbon neutral" bottled water company. In Icelandic's case, this goes well beyond purchasing carbon offsets (a questionable solution, if you ask me). In addition to all of their power being sourced from geothermal and hydroelectric sources, they purchase energy from local providers, restrict flights and travel, use low-energy lighting throughout its buildings, recycle where possible, and encourage their customers, suppliers, and employees to do the same. Now, I'll be the first to admit that I don't understand all the nuances of what it means to be carbon neutral, but I did look up the certifying agency, The CarbonNeutral Company. It's a fascinating organization that's been working for 10 years with companies worldwide to legitimately reduce environmental impact. Check it out, especially the list of companies that care enough to do what they can. And kudos to Icelandic Glacial.