Here’s reason to raise your glass—or not. The beverage industry including big players Coca- Cola, PepsiCo and Nestle are moving one step closer toward nutritional transparency. In an effort to answer First Lady Michelle Obama’s call for industry initiatives that contribute to her healthy families program, calorie information will be added to the front of beverage containers, vending machines and fountain equipment, bevnet.com reports.
Considering high-calorie beverages are a huge culprit in America’s obesity epidemic, this is a step in the right direction. But is it enough? For the concerned consumer, obtaining calorie information isn’t tough—flip over virtually any can. Will placing this information in more places encourage healthier decisions? While it’s nice to see the industry voluntarily taking this on, consumers don’t need reminders that what’s coming out of the soda fountain is straight sugar. They know. How about smaller portion sizes, cleaner ingredients (aspartame, high fructose corn syrup, ahem) and more low-calorie options? People will stop reaching for the Coke when other healthier options are just as accessible.
What do you think?