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New Hope 360 Blog

Celebrating Howard's Vitamin Angels

Natural Products Expo East closed its 3 year stay in Boston with 20,000 of its closest industry friends, and SupplySide West brought together 8,500 ingredient executives in Las Vegas.  With these shows behind us, now is the time to assess best (or worst) efforts, follow up with leads and reflect on successful times.   A measure of these event's success is the ability of the industry to come together and support a cause that not only is in line with the mission and principles of the industry, but also gives us an opportunity to rally around a phenomenal cause – Vitamin Angels.  

Vitamin Angels is a leading philanthropic organization in the dietary supplement industry dedicated to end global childhood malnutrition and hunger.  

Thanks to a very supportive group of industry contributors, Vitamin Angels reached over 20 million children worldwide with essential nutrients in 2010.

At the 5th Celebration of Angels event during Natural Products Expo East held at the Harvard Club, Vitamin Angels was able to raise enough funds to reach an additional 800,000 children.    

Benjamin Zander, who delivered the opening keynote at The 2010 NBJ Summit, gave a completely unscripted welcome address to the 220 industry executives and thought leaders in the audience demonstrating the power of possibility.

At SupplySide West, Vitamin Angels once again thanked its industry supporters by co-sponsoring the opening reception at the Tao Nightclub in The Venetian along with DSM.  

Why does Vitamin Angels receive so much support in the industry and accomplish so much?  In my opinion, simple design elegance.   Vitamin Angels’ model very efficiently organizes resources and delivers them to distribution partners in remote, third-world countries, where the need is the greatest.  Vitamin Angels has also been very effective at reaching decision makers in the nutrition industry (with the help of Nutrition Business Journal co-founder and Vitamin Angels Board of Directors member, Tom Aarts) with their compelling program.  

The program Vitamin Angels presents is so compelling, even I was unable to resist the urge to get involved and help out.  As a new member to the Advisory Board, I hope to help spread the word of Vitamin Angels to those not familiar, because, quite simply, it only takes $.25 to save a life.

To get involved or learn more about Vitamin Angels mission, the founder’s story, the board of directors, staff, employment opportunities or financials, please visit the Vitamin Angels website

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