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Delicious Living Blog

Confusion over "sustainability"

Do you know what "sustainability" means? According to a new report published by Washington, D.C.-based market research group, Hartman, more than half of consumers don't know what "sustainability" means. Just 56 percent of people surveyed were familiar with the term and a whopping 71 percent didn't know which companies or products represented sustainable values. As the number of product labels touting "green!" "natural!" "sustainable!" flourishes, it's not altogether surprising that we shoppers don't know who or what to trust. I find that an easier approach is to break my guidelines for purchasing down by the values that I believe uphold the sustainability concept: Fair Trade Certified, locally grown, and USDA Organic. I'm interested in finding out what sustainability means to you...

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