The editorial team of Nutrition Business Journal is working around the clock to finish up the October Consumer Research issue of NBJ. While scanning al the consumer study headlines coming out these days, this one caught my attention. Apparently, Wal-Mart is tops with organic consumers.
"Wal-Mart Supercenter is the top grocery store for organics users, according to a recent analysis by Scarborough Research. Twenty-nine percent of organics consumers shopped Wal-Mart Supercenter during the past week. However, organics consumers seem far more passionate about shopping at Whole Foods. The store has the nation's highest concentration of organics consumers in its aisles. According to the study conducted from August 2006 through March 2007, organics consumers are 272 percent more likely than the average consumer to have shopped Whole Foods during the past week. They are 21 percent less likely than average consumers to have shopped in Wal-Mart Supercenter during this timeframe."
For more on this consumer study, click here.