New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Consumption as conservation

Consumption as conservation

Can consumption be an act of conservation?

“Voting with your fork,” is a popular phrase among folks who understand that the decisions we make at the grocery store impact the complexion of agriculture and the ecosystem.

Bison seem to be a case study in conservation through consumption.

As the 1800s came to a close, bison herds that had once numbers in the millions were reduced to roughly 500 living animals teetering on the brink of extinction. In the first half of the 1900s, the primary focus was on restoring bison on public lands like Yellowstone National Park, Custer State Park, the National Bison Range and elsewhere. By 1958, National Geographic estimated that the bison population was “close to 10,000.”

Starting in the late 1960s, a number of ranchers began to dabble in raising bison, first as a novelty, and then as a serious enterprise. The ranching effort caught fire in the 1990s as disaffected cattle ranchers began to look for an alternative to the rapidly industrializing beef industry.

But the American consumer wasn’t yet part of the picture, so the ranching effort nearly collapsed as unsold meat stockpiled in 1999. During the past decade, however, customers discovered the great taste, nutritional and environmental attributes of bison. Meat sales soared, creating incentives to build the herds.

Today, bison herds in North America number roughly 400,000 animals, the vast majority housed on private ranches in the United States and Canada.

An incredible story of conservation and restoration, right?

Some critics now question whether bison on private lands can play a real role in conservation of the species. They claim that the growing popularity of bison will lead to the commoditization of the species, with a push to “kill the hump and build the rump” in an effort to hang more meat on the frame.

Yes, that is a danger… if bison begin to be treated like a commodity. But treating bison like a commodity would also destroy the very characteristics that are driving much of consumer demand. Our customers love bison for the taste, but they also appreciate that the animals are a natural part of the North American environment and haven’t been tinkered with through the years. Many ranchers are practicing holistic management and others are working with environmental groups to develop “Conservation Guidelines” for private ranching.

Yes, bison on ranches today live in fenced-in pastures, are marked with ear tags and handled in squeeze chutes. But let’s not let the perfect be the enemy of the good. The realities of 2013 are vastly different than 1813, even for the free-roaming bison on public lands. Wolves interact with the free-roaming bison herds in Yellowstone, so do camera-toting tourists in motor coaches.

The majority of rangeland in the United States is privately owned. Any effort to conserve a species that once dominated that ecosystem must include those landowners. And, as long as those landowners are involved, their customers will also be at the table.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.