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Energy drinks & supplements under scrutiny in the U.K.

On December 29th, a professional soccer player died on the field of heart failure, as reported by ESPNsoccernet.

This may bring added attention to the high levels of stimulants in energy drinks and some dietary supplements in the United States as the Beijing Olympics grow near.

This should be concerning to U.S. nutritional ingredient manufacturers and suppliers keeping an eye on developing trends in the energy market. NBJ subscribers will recall NBJ's September Sports Nutrition & Weight Loss issue contained commentary and analysis on the energy market.

Specifically, NBJ research indicates that energy drink and caffeine consumption...or rather over-consumption...may become a consumer health issue in 2008. A few publicized events like this may push the energy & caffeine consumption issue over the threshold in the consumer press.

The growth of Starbuck's and certain energy drinks, including Red Bull and Hansen's Energy, has been incredible, but reminiscent of other fast growing products that flew high, and fell hard.

Something to think about in the new year.


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