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Is food fortification the answer to pill fatigue?

Is food fortification the answer to pill fatigue?

If you’re like me, you want to get the most out of your food and make sure your body has everything it needs to function in top shape. But taking so many pills each day—omega-3s, vitamin E, vitamin D, resveratrol, collagen, multivitamin, amino acids—is making my esophagus clamp shut in protest. I know I’m not alone in this because our food scientists have been working on fortifying our food supply for years.

Our milk has been pumped up with vitamin D, our OJ with vitamin D and calcium, and in recent years, our eggs are coming out of our chickens chock full of omega-3s. Now we’re seeing bread with added fiber and omega-3s and yogurts that contain probiotics—technically fortified because those cultures are added post-production and post-pasteurization. We love our vitamin waters and kefir and Goodbelly. We clamor for our protein smoothies, sports drinks, GU packets, and Clif Bars.

So why, I ask, do my coworkers and friends look perplexed and a little put off by my newest and most delectable discovery—omega-3 fortified turkey breast? Turke’s Omega-3 is made with humanely raised, hormone-free turkey meat. It’s as good as or better than your Thanksgiving roast, and you get a healthy dose of omega-3s in every serving. I’m currently making my way through a breast of smoked turkey—slicing it thick and thin for some of the best sandwiches I’ve ever tasted. I have half a mind to whip up some mashed potatoes and mushroom gravy this weekend for an impromptu Turkey Day celebration. Even Applegate (and don’t get me wrong, I love Applegate) doesn’t hold a candle to Turke’s. Your average deli-sliced meats are more water than meat. Carving up a breast of Turke’s is like having Thanksgiving leftovers EVERY DAY. It resembles the pre-sliced sandwich meat about as much as I resemble Nicole Kidman.

So why can’t I find this at Whole Foods, Sunflower or even Safeway? Luckily, I know a guy—John Forde, founder of Turke’s Omega-3—and he hooks me up. But where are you going to get some?

Check out Turke’s Omega-3 online and then ask for it at your local grocer so we can spread some turkey love.

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