Health and wellness marketing that misses the mark

Health and wellness marketing that misses the mark

Sparked by a recent ad that landed in my colleague Connor Link's inbox, my coworkers and I thought we'd poke some fun at the "best of the worst" recent health-advertising campaigns.

If you haven't laughed yet today, check out 6 health-related marketing blunders to avoid.

We could have gone on and on, really. There's no shortage of what I like to call "awesomely bad" examples of products or ads that cater to health and nutrition.

No sooner did we publish the gallery, than I flipped through last month's The Atlantic and saw this gem. It's an ad for a Las Vegas hotel. Nevermind the girl clutching a piece of cake in her bare hand or the dog who's about to have his stomach pumped because he's eating his weight in pure sugar. Antioxidant-rich pomegranate seeds to save the day!

Ad in The Atlantic

And then, as I was writing this post my coworker Jody Mason tweeted me this: Let's take a quick look at this marketing propaganda, shall we?

"Q: Does drinking diet soda cause weight gain?

A: No. In fact, diet sodas, which are 99 percent water, have been proven to be an effective tool for weight loss and weight maintenance."

Somebody show me the study that says someone lost 50 pounds on a soda-only diet. You know that falsehood is out there, somewhere! 

So it's decided: We're writing another article on a similar topic and we want your input! Here's how you can help.

Tell us in the comments: What's the worst health product (or pseudo natural product) idea you've ever seen—and why?

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