How to avoid GMOs

While we wait in earnest for the FDA to decide on labeling enforcement for GMOs, here are some quick tips to sidestep them in the marketplace.

For consumers

If you're able, purchase organic products. Look for the USDA seal on packaging and produce stickers (starting with the number 9). Organic certification standards require food producers to use verifiable practices to avoid contact with GMOs.

Look for the Non-GMO Project Verified seal on package labels. This third-party verification allows non-organic products to test and prove compliance with the Non-GMO Project Standard. Organic products may also have this seal as additional assurance, although the Organic seal is trustworthy.

For food manufacturers or growers

According to Just Label It, 92 percent of Americans want GMOs labeled. This under-served majority is a growing market for brands that go the extra mile.

If your supply chain qualifies for either organic certification or Non-GMO Project Verification, you could provide added incentive for shoppers to buy your products and set your brand apart from competitors.

Educate the marketplace about GMOs, support labeling on the federal and state level and become a leader in your category.

For natural products retailers

Check out what Green Grocer, an independent retailer in Portsmouth, R.I., decided to do after learning about GMOs used in the food products they stocked.

Educate your customers about GMO awareness and invite questions from shoppers.

Don’t be afraid to take a stand for your customer’s interest. You may find they’ll reward you with customer loyalty and appreciation.

What have you found most helpful when promoting non-GMO products?