Simply set the goals and objectives for the category. This can include a sales volume goal in addition to taking a leadership role in the market and the category. 

Break the goal down into bite-sized components that should include specific objectives defining the goal, identifying who's responsible for achieving each of the objectives, a timeline for completion, and an understanding what the successful completion of the goal will look like when reached.

Next is goal measurement. You need to identify a way to measure the goal at each step of the process. A good idea is to establish a benchmark for each goal against which to be measured. For example: a goal to increase sales and profits by 5 percent over the next year may include eliminating out-of-stocks during a promotion, better product merchandising, improving category signage or item selection, matching a competitor’s price point on key items, boosting promotional effectiveness, increasing the size of each transaction (market basket), etc. The consumer should also be a big consideration at every step of this planning process. Meeting their needs must be the focus if you want a competitive advantage.

Now implement of the plan. Nothing happens until someone sells something. Well-organized and well-thought-out goals are the roadmap to success. Putting the plan to action is where you see the results of all that planning.