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'It's only vitamins,' says Mel Gibson

'It's only vitamins,' says Mel Gibson

Stumbled across this video recently. It's good for a chuckle.

For those in the know in 1993 (I was not), this video may drum up some nostalgia for the halcyon days of the pre-DSHEA supplement world. But I think it's pertinent today as well, with many supplement manufacturers and trade groups up in arms about FDA's potentially apocalypse-inducing NDI guidance and trying to iron out that message for consumers.

But while retail blackouts and publicized raids were effective in galvanizing constituent fervor and speedy Congressional action leading up to the passage of DSHEA, the NDI guidance is a far more technical issue lorded over by an agency of non-elected officials. Besides, "FDA is trying to make your supplements unreasonably safe" is a tough argument to run with. Though, as Mel says: "It's only vitamins."

But the argument seems to turn into more of a partisan, limited-government defense at the consumer level.

However, I believe consensus is that citizen involvement was instrumental to the passage of DSHEA in 1994. Were industry to synthesize the NDI issue into palatable public information, it could be good for building concord and transparency.

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