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Cara Hopkins' Blog

Low-income shoppers shell out the green for green

A consumer survey conducted by retail design firm Miller Zell found that low-income shoppers are more willing than middle- and upper-income groups to pay a 10 cent premium on eco-friendly and sustainable products. The report analysis suggests that this may be attributed to the new wave of Millenials entering the workforce who have less money but who appreciate the added value of sustainable practices.

The report also found that Gen Y shoppers are more likely than Boomers to pay extra for green products and that the majority of green purchases take place at grocery stores and mass merchandisers.

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