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Natural Products Expo West Turns 30 and is Greener Than Ever

BOULDER, Colo. - (Business Wire) When Ronald Reagan was president 30 years ago, natural and organic products were sold mostly by independent and co-op retailers, and the size of the industry was estimated at $2.4 billion. Today, natural and organic products are sold in almost every retail channel, and the industry is worth nearly $68 billion, according to Natural Foods Merchandiser’s “2009 Market Overview.” In three decades, one constant for the industry that has grown from fringe to mainstream has been Natural Products Expo West (, which celebrates its 30th anniversary March 11-14, 2010, at the Anaheim Convention Center in Anaheim, California.

“The original Natural Products Expo in California was a catalyst, as it brought natural and organic retailers and vendors all together for the first time,” said Michael Besancon, global executive vice president at Whole Foods Market. “Having attended the show thirty years ago, I believe it marked the transition of the natural and organic products business from a movement to an industry.”

This year the event will host over 1,700 exhibiting companies showcasing products in the categories of natural and specialty foods, organic, supplements, health and beauty, natural living and pet products and will feature forward-thinking environmentalist, author and founder of Bill McKibben and Robert Kenner, director of the film Food, Inc.

In keeping with McKibben’s vision for reducing our overall CO2 emissions annually, New Hope Natural Media, producers of Natural Products Expo West, will continue to reduce the show’s carbon imprint by providing, for the first time, a Show Directory Map instead of a printed Buyers’ Guide, an initiative that will conserve more than seven million sheets of paper (the equivalent of 840 trees). In addition the producers of Expo West will provide an energy offset program for the venue and travel and host a paperless press room. In 2009 Trade Show Executive named Natural Products Expo West as "The Leader in Green Initiatives" for the second year running. For more information on the greening of the event, visit

Editorial staffs who meet press guidelines may register online at coming soon. Natural Products Expo West/Supply Expo is open to a professional audience of manufacturers, buyers, and industry members. It is NOT open to the general public.

New Hope Natural Media (, a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media is the largest independent business-to-business media company in the U.S., serving more than 6 million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

Fresh Ideas Group
Courtney Given, 303-449-2108, ext.23

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