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Pamela Bond's Blog

Next year's top trends in packaged goods

Today, market research company Mintel released their predictions for 2010 top trends in packaged goods. A lot of media outlets highlighted sodium reduction as the key development. But at natural products stores, it seems like the low-sodium movement has already taken hold. Some of Mintel’s other picks were more intriguing to me.

For example, Mintel foresees that the definition of “local” will expand, becoming more practical for major companies to use. Does that mean that “local” will go the way of “greenwashing?” Call it “localwashing?” In NFM’s March 2010 issue, we will look at current perceptions of and label regulations for the term “local.” Perhaps regulating the term would help preserve its authenticity.

Another development, according to Mintel: Consumers now consider private labels as valuable as national brands, thanks to the recession. NFM will further explore the state and future of private labels in our March 2010 issue.

Finally, Mintel thinks that retailers and manufacturers will clean up store clutter by offering color-coded products. The implication is that color-coded brands will make shopping easier for loyal customers.

Have you started to see any of these trends gain traction in your store? Do you think they’ll continue in 2010 and beyond? What other trends are you seeing at the storefront? Sound off below.

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