You know the organic clothing movement is going mainstream, when you can roll up to your local Levi's store and pickup a pair of organic jeans. Well, that's just what I did last weekend at the Levi's Boulder store in the 29th Street Mall. I wasn't planning on buying organic jeans, but they were available in the style I was looking for and, by golly, they look just like my normal Levi's 527s.
Little did I know that Levi's had tried to launch organic cotton products back in 1993 (according to the store manager) and pulled back for reasons unknown.
Well Levi's is back in the game now, offering a significant line of organic products via their website here.
We're planning our March organic industry issue, so if you have input for our planning process, submit a comment and let me know what you think.