Reading nutrition labels

I was surprised to see this USDA report that people are reading nutrition labels LESS than they used to ... especially those under age 30. Is it that no one is sure what the important numbers are, given all the confusing claims out there? Or are the labels too dense and confusing? Be sure to check out our July article on just this subject; it really breaks down the essentials. (Interestingly, the USDA report says that use of the fiber information on labels increased.)