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Is the recession over for your store?

Economists may have announced last week that the great recession is finally over, but that doesn't seem to mean much to most small business owners. A recent poll from the U.S. Chamber of Commerce found that those who own small businesses are more pessimistic about the economy than those who don't. The results show that 78 percent of respondents believe the economy will remain stagnant or get worse over the next twelve months, and around 32 percent of business owners said they are not confident their company has a future. Pretty grim, eh?

The good news for natural food store owners is, even as consumers have pinched pennies, organic sales have continued to grow. Around 40 percent of shoppers said they hadn't changed their organic product purchasing habits since the recession began, according to a report from Schaumburg, Ill.-based market research firm, SPINS. And, a recent study conducted by Rockville, Md-based market research firm Packaged Facts found that "Shoppers understand the environmental, social and economic implications of their choices. The result is a sizeable number of consumers who will purchase typically more expensive ethical products even in economically challenging times."

Given the profitability of the natural sector and recent—albeit surprising—news of the recession's end, has your store loosened its belt, or are you a part of the aforementioned 78 percent?

Sound off below.

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