New Hope is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

What DMAA's core consumers think about its demise

What DMAA's core consumers think about its demise

DMAA is losing steam in the world of sports nutrition. Various bans throughout Europe and in Australia have pushed the ingredient off the market globally, while warning letters and negative press in the United States have prompted large retailers to shift focus to less controversial merchandise.

But what of the core consumer? What do bodybuilders and physique enthusiasts have to say about DMAA's demise? Would it have been better to leave DMAA's existence to the whims of the free market or was regulatory intervention necessary?

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish