Work speeds up in late February and the days pass too fast as we all prepare for Natural Products Expo West and Nutracon/SupplyExpo.
NBJ will be omnipresent at Expo West 2011, with our entire staff in attendance. We will be attending Nutracon, many of the educational sessions at Expo West and be conducting interviews and in-person research on the show floor. Personally, I have two presentations and two important events that await me in Anaheim. I may be biased, but I think they’ll all be great ways to spend your time at Expo. Here they are.
Nutracon Healthy Aging Conference Track
My first presentation will be as part of the Healthy Aging education track at Nutracon, Wednesday morning at 11am. Chaired by NBJ co-founder Thomas Aarts and long-time industry vet, Tim Avila, the Healthy Aging track aims to deliver new insights on this nebulous category fueled by the 10,000 people turning 65 every day in the United States.
My goal is to provide new insights into market opportunities that have not been presented in the past. With the research work done at NBJ in the past year, plus insights from New Hope’s Future of Wellness consumer research, I don’t think this will be difficult. On a side note, I’m lucky to work with a naturally curious and motivated crew of editors and researchers who do the heavy lifting at NBJ. They make me look good. I just tap into their collective intelligence.
Expo West State of the Industry
On Friday at 11am, I will kick off the NewHope360.com & NBJ State of the Industry presentation. You may have attended the NBJ/Expo West State of the Industry presentations in the past, but this time, you will have a uniquely different experience.
As usual, I will cover the latest business statistics, company updates and the performance of the various sales channels, and Carlotta Mast, current Editor in Chief of NewHope360.com (and former Editor of Nutrition Business Journal) will rip through the most seducing consumer, retail and business trends driving the industry.
We will be followed by Dave Kingsbury, New Hope’s Vice President of New Product and Partnership Development, who will lay out the unpublished findings of New Hope’s Future of Wellness consumer research/anthropologic study. 13 cities, 13 families and a lot of footage. This might be the first industry sponsored documentary on what health and wellness means to the consumer. Honestly, I’m pretty excited…excited because, one, I’ve never seen the results of Dave’s study, but also excited because this consumer research is something entirely different than what’s currently available. I strongly encourage you to come check it out.
League of Angels
Thursday at 6pm, I’ll be grabbing the free shuttle from the convention center to The Diamond Club at Angel Stadium. There I will meet up with my fellow Vitamin Angels supporters for the “League of Angels” fundraiser. Designed to celebrate this non-profit’s success at reaching over 24 million children with essential nutrients in calendar year 2010, the League of Angels will bring together some of the industry’s most generous executives and companies. For more information, or to register for the event, go to: http://www.vitaminangels.org/league-of-angels
NBJ’s Executive Gathering
Not to save the best for last, but Friday night, Nutrition Business Journal and The NBJ Summit will be hosting its second invite-only Executive Gathering at Expo West. We expect 250 of the industry’s CEOs, Presidents, Founders and Board Members for wine and appetizers, sponsored by Polyphenolics. If you don’t know where it is, I can’t tell you, but if you know the right people, they’ll get you there..
Anyway, I hope to see you at Expo. Please feel free to contact me directly if you would like to meet up. The schedule is busy, but I’ll do my best to make time.