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New Hope 360 Blog

Why go global?

One of the highlights of my summer was moderating an education session about global growth opportunities at the 2010 NBJ Summit. The point of the panel—which featured Christine Holgate, CEO and managing director of Australia’s leading supplement company, Blackmores; Al Powers, president and CEO of NOW Food Group; and Peter Zambetti, senior manager of global business at Pfizer’s Capsugel—was to explore why international expansion is important and how nutrition company CEOs can avoid the pitfalls common when entering a new region or market.

The candid discussion that occurred among the panelists and the audience offered such a wealth of knowledge and insights that Nutrition Business Journal decided to host a similar event at the upcoming 2010 Natural Products Expo East in Boston.

Attendees of this highly interactive session will:

  • Receive a breakdown of nutrition industry sales by country/region and product category (including dietary supplements, natural & organic foods and beverages, functional foods and beverages, and natural & organic personal care and household products).
  • Hear from industry experts with first-hand experience working in the most attractive emerging global markets—including China, Brazil, Russia and the Middle East—on what’s really required to successfully navigate the unique regulatory and cultural roads within these regions.
  • Gain a better understanding of which regions make the most sense for your company’s international expansion plans and actionable advice on the first steps you should take to claim your piece of the rapidly expanding global nutrition market.

I will be moderating this NBJ Summit Extension panel and hope to see you there! You can register via the Nutrition Business Journal website.

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