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Why should you answer the call of the cleanse?

Shameless plug: I’m moderating a session at Expo East called Call of the Cleanse. Why should you attend? Last year, consumers spent more than $100 million on cleansing and detox products, according to Schaumburg, Ill.-based market research firm SPINS. This is a booming category touted by celebrities—ever heard of Beyonce, Gwyneth and Oprah?—and consumers want on board with these plans.

The trick is to gain enough knowledge, so you can steer customers away from extreme, quick fix cleansing programs, which do more harm than good, and toward healthy ways to hit reset safely and effectively. Here’s your chance to get in the know.

I have written about detox plans in the past, and for this Expo session, I wanted to gather together star experts on the topic. The session will include presentations by two prominent detox specialists: Ann Louise Gittleman, PhD, New York Times bestselling author of The Fat Flush Plan, and Walter Crinnion, professor at Southwest College of Naturopathic Medicine. They will share the science behind healthy, holistic detox programs and the best herbs and supplements for addressing common health concerns, such as losing weight, gaining energy and improving digestion. Ann Louise Gittleman will likely also offer her valuable insights on seasonal cleansing approaches. And the kicker is an appearance by Mike Greenblatt, owner of the store Pangaea Naturals. He will share the top merchandising and education strategies for detox products.

Don’t miss this special event on Wednesday, Oct. 13, 1 to 2:15 p.m., Level 2, Room 252A. Register at Will you be there?

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