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Daniel Lohman, CPSA

Organic and CPG Industry Strategic Advisor , CMS4CPG (Category Management Solutions)

Organic and CPG Industry Strategic Advisor Daniel Lohman CPSA is an expert in the organic and natural CPG industry. With more than 25+ years experience, he is certified at the highest level of category management proficiency: Certified Professional Strategic Advisor. 

Focused on leveling the playing field between natural and conventional CPG manufacturers and retailers, Daniel assists companies in expanding their retail distribution and improving their merchandising.  He is passionate about helping them get more out of their available resources and believes that natural and organic CPG companies deserve to benefit from the same practices and technologies as their conventional counterparts—without sacrificing what makes the natural channel distinctive.

Daniel is a trusted and respected member of the natural community, a Natural Products EXPO speaker, and an internationally published author whose articles appear in Supermarket News, The Natural Food Merchandiser, New Hope 360, next, World Alliance for Retail Excellence and Standards, and LOHAS (his “What You Need To Know” articles are available at: WWW.CMS4CPG.COM). He published the Strategic Solutions And Guide To Grow Your Natural Business is a contributor in Bob Burke’s Natural Products Field Manual and is a staunch advocate, passionate about bringing true category management to the organic and natural channel. Daniel offers a unique and fresh perspective on the industry. 

Responsible for mentoring, growing sales, and teaching Category Management theory and principals while at Kimberly-Clark, Unilever and SPINS, Daniel has worked with and supported hundreds of natural and conventional manufacturers, retailers and brokers. His extensive knowledge and expertise extends beyond that of a traditional Category Manager and has earned him recognition and a reputation throughout the industry as a thought leader.

Category Management Solutions (CMS4CPG) provides innovative strategic solutions for natural and organic CPG companies interested in gaining a significant competitive advantage. CMS4CPG provides companies with actionable insights to assist them better connect with consumers, helping them "win-at-shelf." 

Daniel lives in Colorado, is a member of Boulder Naturally and is on the CircleUp advisory board.  Connect with Daniel on Linked-In and follow @CMS4CPG on Twitter. He can be reached at DAN@CMS4CPG.COM.

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