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Paul has over 20 years experience developing, sourcing and marketing natural products. He was the founder of Nat-Trop, which merged with RFI in 2002, a pioneer in the development of natural and nutritional ingredients from South America. Raised in Brazil, he has a multi-cultural background and brings with him many important relationships in sourcing and product development. His primary concentrations are product development, technical sales, strategic and sustainable sourcing as well as business development.