Siete Family Foods
We’ve never wanted to be part of a family more. The Garza family (literally, almost every member of the family works for this Texas-based grain-free tortilla company) has ridiculous amounts of fun while getting their work done. We find ourselves laughing at their Instagram stories, where followers could recently tune in to their employees’ journeys to Anaheim, from plane ride to booth food prep to the whole team singing in the van, for Natural Products Expo West 2018, where the company is debuting seven new products.
If your mission is to bring matcha to the people, which it is for New York-based Matchabar, then you gotta get social. This team is full of hustlers that keep fans engaged and motivated to find “better energy” by drinking more ceremonial-grade matcha. Its beautiful Instagram account features beautiful millennials drinking beautiful cups of an agate green elixir that promises caffeine, antioxidants and the amino acid L-Theanine to support a cool, calm and collected feeling.
A granola company that just keeps reinventing itself, Purely Elizabeth curates its social media accounts to make food porn dreams come true. The new line of Vibrant Oats, which can make a morning superfood bowl an energetic shade of blue, pink or yellow (from natural mix-ins, such as spirulina powder), was probably made with Instagram’s prettiest food feeds in mind.
A brand that proves breakfast can be better also uses its social media to show us that breakfast can be beautiful. With fun stop-motion photography and mandala-style propping, the product-focused posts on the Nature’s Path Organic Instagram account are pleasing to the eye. The brand also has a blossoming blog that tackles topics from organic gardening to reducing sugar.
Pure, portable, smart snacking is the backbone of That’s it, a natural brand that appeals to paleo and Whole 30 enthusiasts. The company has fun with its Instagram posts, infusing a bit of cheeky humor and amusing product photography, and uses the platform’s story feature to let us know what the team is up to, including where to find That's it's whole-food bars and truffles at Natural Products Expo West 2018. That’s it also has an affiliate program that employs fans to spread the word—and receive 10 percent commission on every sale they generate online.
The Maple Guild
We love The Maple Guild for many reasons: innovative maple-based products, company integrity, support of the local economy and, well, salted caramel maple syrup. Need we say more? Actually, we do. The Maple Guild is one natural brand that has “tapt” into the power of social media, especially during Natural Product Expos, where it’s hard to miss the energy and targeted outreach that has helped this NEXTY-winning company experience fast growth in the last few years.
Halo Top Creamery
Finally, healthy ice cream … that actually takes like ice cream. That’s the tagline for Halo Top Creamery, a company that makes low-calorie, high-protein, low-sugar ice cream that is actually pretty fun, too. The company infuses its social accounts with color and personality that is both quirky and cool. Beautiful original photography that features pints of ice cream living the high life make it enjoyable to check in with this brand’s Instagram, Twitter, Facebook and Pinterest accounts daily.
A first-timer at Natural Products Expo in 2018, Patagonia Provisions made a splash by being instrumental in the launch of the Regenerative Organic Certification at the show. The sustainable food brand, a wholly owned subsidiary of Patagonia Works, offers a range of products such as beer made from Kernza, breakfast grains, buffalo jerky, salmon, soups and newly released organic mussels. The brand uses its social accounts to inspire and educate an already-passionate fan base about how to solve food’s biggest problems.
Garden of Life
Supplement behemoth Garden of Life does a lot of things right, including obtaining an unprecedented number of product certifications, charitable giving, some of the best-in-industry ingredient sourcing and traceability, and 100 percent recyclable packaging. This company has also fine-tuned its social media game and has a presence on nearly every major social platform, including YouTube, where it shares recipe videos.
There’s no better way to change people’s “old fashioned” perception of oats than to make the whole grain young, sexy and fun–and that’s exactly what Modern Oats uses social media to do. The brand’s Instagram, Facebook and Twitter accounts feature cool cartons of oat-based meals that appeal to on-the-go, health-driven consumers. The brand also partners with other natural companies, such as Icelandic Provisions, Dang Foods, Nibmor and Manitoba Harvest, for social giveaway matches made in heaven.
Made in Nature
If you’ve got a craving for USDA organic sweet or savory snacks, Made in Nature has you covered. The company’s line of whole-food snacks feature coconut chips, figgy pops, kale chips, dried fruits, nut mixes and more. The Boulder, Colorado-based brand took to Twitter and Instagram to let Natural Products Expo West 2018 attendees know exactly where to track them down.
The Coconut Cult
This cult-based company has a cult-based social media following that will do just about anything to track down a jar of its famous probiotic coconut yogurt. Through Instagram’s story feature, The Coconut Cult posts “hunts” in every major U.S. city, dropping clues that lead its followers to a big white box of product and coupons somewhere in the city’s streets. The company also used its social accounts to tease its booth at Natural Products Expo West 2018, which was made entirely out of piñatas.
This family-owned, dairy-free coconut milk ice cream company from Austin, Texas, employs Instagram’s story feature to let followers know at which stores their gooey, yum-filled flavors will show up next. Super fans can watch the NadaMoo! ice cream van make its way across the country and stop spontaneously at pop-up locations. The brand smartly partners with other natural brands, such as Perfect Bar, Chameleon Cold-Brew and Barney Butter, for product giveaways to simultaneously grow their fan base.
One to watch: This growing supplement maker, known mostly for its line of melatonin products, floods its Instagram page with on-brand purple posts that charge followers to own the night. Natrol has made a push to educate consumers about the importance of getting a good night’s sleep during March (aka National Sleep Awareness Month), which happens to be when Natural Products Expo West attendees have the added task of setting their clocks forward for Daylight Savings Time on March 11.
Bringing innovation to collagen is the name of the game for beauty brand Neocell. The company has curated a beautiful social following with its aptly named #GlowGetters, influencers who make the hustle look easy and flawless. The company also employs social influencers, such as celeb chef Charles Chen, to develop delicious recipes featuring Neocell products, and shares them via branded videos on YouTube.