Color did all the talking this year for many RTD beverages, with packaging focused on exciting color blocking and shades evoking emotions.
Packaging at Natural Products Expo West came in eye-catching solid colors. From bold bursts of color to calming pastels, we were drawn to the vibrancy of this year’s biggest RTD packaging design trend.
Many brands had a designated color for each of their unique flavors, creating a vibrant line that spanned the full rainbow spectrum-think whimsical pink berries, bright-orange citrus and so much more. This approach created a connection with the ingredients before even taking a first sip.
Take a look at some of our favorite examples of brands using color to generate buzz.