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Natural Products Expo

4 brands debut colorful new looks at Natural Products Expo East 2017

As natural moves mainstream, brands shed the earth tones and nature-inspired images on their packaging for fun colors, elegant designs and graphic elements that help tell their story.

Earth Mama—formerly Earth Mama Angel Baby—is just one of the brands that launched a new look at Natural Products Expo East 2017. The personal care company wanted to appeal more to millennial parents and create more cohesiveness among its product lines. In this video, check out its new look and three other natural products companies that recently rebranded, too.

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