The perfect recipe for succesful influencer partnerships requires a medley of ingredients. Aligned values, clear communication and compassion are just a few of the ingredients needed to build the foundation of a successful, effective partnership.
The #InfluencersMakingLemonade program was created to support facilitation and connection between would-be Natural Products Expo West 2020 exhibitors and social media influencers that were registered from the show. Many brands and influencers took full advantage of this opportunity, working together to create beautiful, impactful content to sow the seeds for a strong relationship.
Check out this gallery to see the content that influencers created for the #InfluencersMakingLemonade program and what they appreciated about the brands they partnered with.