Innovation within the natural products space is nothing new to Bill Keith. His company, Perfect Snacks, has been redefining the fresh snacking category with its refrigerated protein bars and now, snack pack bites.

But how does Perfect Snacks do it and do it successfully? Playing the leverage game and being data-savvy, for starters. 

The company is proving it is possible to bring innovative products to market without cannibalizing your company, and in this video, Keith explains how.