How to rebrand: 3 unique perspectives on process and evolution

Part 1: Making the decision to rebrand

Highlights:

• When do you know it's time to change the visual design and packaging? 
• Big design firm or local artist? Why using your intuition is vital. 

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Part 2: Key highlights of a rebrand 

Highlights:

• How to approach competition in an emerging space.
• What to look for when vetting designers. 

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Part 3: Keep evolving  your brand

Highlights:

• How to use in-store demos and apply customer feedback. 
• Perfecting language and visual elements to communicate with consumers.

This session—Packaging and Design As Your Brand Evolves—was recorded at Natural Products Expo West 2018.