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In Session

How to rebrand: 3 unique perspectives on process and evolution

In Session Expo West 2018 Business School Packaging and Design As Your Brand Evolves
Rebranding is a daunting exercise, especially for emerging brands. In this session, two entrepreneurs and one designer share their experiences to help you avoid pitfalls and come up with some killer strategies for success.

Part 1: Making the decision to rebrand


  • When do you know it's time to change the visual design and packaging? 
  • Big design firm or local artist? Why using your intuition is vital. 


Part 2: Key highlights of a rebrand 


  • How to approach competition in an emerging space.
  • What to look for when vetting designers. 


Part 3: Keep evolving  your brand


  • How to use in-store demos and apply customer feedback. 
  • Perfecting language and visual elements to communicate with consumers.

This session—Packaging and Design As Your Brand Evolves—was recorded at Natural Products Expo West 2018.

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