Part 1: Making the decision to rebrand
- When do you know it's time to change the visual design and packaging?
- Big design firm or local artist? Why using your intuition is vital.
Part 2: Key highlights of a rebrand
- How to approach competition in an emerging space.
- What to look for when vetting designers.
Part 3: Keep evolving your brand
- How to use in-store demos and apply customer feedback.
- Perfecting language and visual elements to communicate with consumers.
This session—Packaging and Design As Your Brand Evolves—was recorded at Natural Products Expo West 2018.