The decision to rebrand is never an easy one. Not only does it require research and investment, but it can also risk alienating consumers who feel loyalty and attachment to a certain look or format. However, the rewards of rebranding can also be great.
Not only can a brand use color, copy and other elements of its packaging design to better communicate its message, story, nutritional benefits or other attributes, but a new look can also help a brand jump out on the shelf and excite consumers' interest or imagination.
The eight recent rebrands featured in this gallery all focus on bright colors and bold graphics that put the brands’ key attributes front and center. Look for callouts on flavor, nutritional and dietary haves and have-nots, certifications and more, as well as one brand that made the jump from bulk format to packaged good.